Independent label Loud & Proud Records and ADA, the independent services arm of Warner Music Group (WMG), today announced a worldwide partnership for physical and digital distribution in all territories. The deal, which began April 1, 2016, also includes exclusive sync representation for all visual media, collaboration in the marketing of veteran artists and the development of new and emerging artists. This move brings Loud & Proud Records back into the Warner Music Group family where it lived under the Roadrunner Records umbrella from 2007 to 2012.
The first release under the new agreement will be Red White & Blue (Live) from Van Zant, featuring brothers Johnny (Lynyrd Skynyrd) and Donnie (38 Special), due out in July.
About the partnership, Tom Lipsky, President & Owner of Loud & Proud Records, said “The team at ADA made a strong impression on us, and their seamless global system provides us with tremendous opportunities for our artists. Loud & Proud started as a Warner company joint-venture, so it feels right to partner with them now as we build a unique environment for both established and emerging artists.”
“Tom Lipsky and his team work closely with artists and their management to build deals and campaigns custom-tailored to their needs, and that sets Loud & Proud apart from the pack,” said Eliah Seton, President of ADA Worldwide. “ADA operates with the same kind of flexibility, which is part of what makes us such a great pairing. With legends like Lynyrd Skynyrd and Rick Springfield, as well as up-and-coming favorites like The Winery Dogs and The Delta Saints, the Loud & Proud roster is home to some truly incredible music, and I speak for all of ADA when I say how excited we are to be on their team.”
About Loud & Proud Records:
Loud & Proud Records is an independent record label whose mission is to provide a true partnership between artists and their label. Loud & Proud’s roster of releases is a diverse collection of established and developing artists. Notably, the label’s longstanding relationship with Lynyrd Skynyrd has yielded releases from Lynyrd Skynyrd, Van Zant (featuring brothers Johnny and Donnie); The Rossingtons (Gary & Dale Rossington), and Blackfoot (featuring Rickey Medlocke). The label also represents recordings by rock supergroup The Winery Dogs; emerging Nashville roots/blues artists The Delta Saints; multi-platinum alternative band Flyleaf; Grammy® Award winners Blues Traveler; Grammy® award winner Rick Springfield; five-time Emmy® Award winning actor and musician Jonathan Jackson and his band Enation; jam scene favorites The String Cheese Incident; powerhouse rockers KIX and more. Labels under Lipsky’s direction in the past (CMC International, Sanctuary Records Group and a joint-venture with Roadrunner Records) released such prominent artists as Rush, Neil Young, Robert Plant, KISS, Morrissey, Lenny Kravitz, Iron Maiden, Motorhead, Judas Priest, Lynyrd Skynyrd, The Allman Brothers Band and more. Loud & Proud Records is distributed worldwide by ADA, a Warner Music Company and is marketed outside North America by International Solutions.
ADA is a worldwide service organization committed to independent artist and label development. As part of Warner Music Group, ADA gives the indie community access to an unparalleled global distribution system and a dedicated team that provides a complete spectrum of marketing, merchandising, promotion, and music licensing services. ADA was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. ADA’s partners include Alligator, Bar None, Beggars Group, Comedy Central, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Mute, Nettwerk, New West, Real World, Rise, Secretly Canadian, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.